James Palmer

Strategy and Innovation

ABOUT ME


My name is James and I'm a tech mad product manager based in Sydney, Australia.

I have a technical backround with a diverse skill set spanning product development, business strategy and data analytics with demonstrated success in the media and finance industries.

With a clear passion for discovering new technologies and developing new skills with a data-driven approach, I enjoy working on interesting problems, encouraging creative thinking and driving new growth opportunities.

SKILLS


    EXPERTISE

  • Data Analytics
  • Automation
  • Customer Centric Design
  • Go-to-Market Strategy
  • Stakeholder Engagement
  • Certified ScrumMaster

    TECHNICAL

  • Excel
  • SQL
  • HTML & CSS
  • JavaScript
  • Python
  • R
  • Wordpress

    TOPICS

  • FinTech
  • AdTech
  • Securities Finance
  • Equity Derivatives
  • Start Ups
  • Media / Advertising

EXPERIENCE


JCDecaux is the number one outdoor advertising company worldwide, delivering high-quality and innovative advertising solutions.

I am the Australia and New Zealand lead on strategy and innovation projects. Driving the business innovation roadmap to deliver projects that have a commercial return, foster a culture of innovation and establish the JCDecaux leading brand image.



I led the strategy and innovation function, responsible for exploring new technological and data opportunities and implementing them at scale across the organization.

Produced a world-first virtual reality tour of Australia and New Zealand airports, providing a convenient and immersive experience for brands and advertisers to understand the value proposition of the airport environment. I project managed the shooting and production of the tour and development of web app that enables the Sales team to dynamically update the creatives on the advertising assets to showcase to their prospective clients.

Founded the JCDecaux ANZ content strategy to support tender proposals and improve the customer experience of the audience in proximity to the advertising panel network. Leveraging new partnerships with leading content creators, JCDecaux is able to offer a best in market solution to capture and engage audiences, increasing advertising cut-through. Demonstrated the partnership potential through a POC with News Corp. News Corp POC Photo

Delivered a POC to use a machine learning algorithm and integration to Google Maps API to analyse traffic composition and serve dynamic adverts on a roadside billboard based on the data collected.

Launched a POC, utilizing break-through technologies, to capture 1st party data to measure and understand the audiences exposed to the JCDecaux advertising sites. By demonstrating who and how impressions can be served on the network, advertisers can be confident in the effectiveness of Out of home advertising in reaching and converting their target market.

Collaborated to drive JCDecaux ANZ's utilization of programmatic sales of the digital out of home (DOOH) network. Aligning the sales process of DOOH to other advertising formats and removing friction through automation will revolutionise the industry. I am working to establish JCDecaux's leading position within this current market and ensure we are poised to capitalize on opportunities in this digitized market.


EquiLend is an industry owned Financial Technology (FinTech) Company that provides trading, post-trade and market data services to borrowers, lenders and beneficial owners within the securities finance industry

I held multiple roles across the business since joining in 2012. Moving from Sales to establishing a new business revenue stream acting as the global product owner to a product specialist for the market data arm, DataLend.


Feb. 2017 - Jul 2018

Led the team of product specialists covering the Europe, Middle East and Africa client base, liaising between clients and NA based development team to drive the strategy

Project manager for new analytics business launched in May 2018, “The Pulse”, offering a data dashboard to provide new insights into client data.
Responsible for data analysis, UI design, database testing and demonstrations

Established as the key industry commentator for DataLend in Europe, including:
- Panelist at the London 2018 Tech Symposium “Data - the fuel for automation”
- Keynote presenter on “The importance of Data” at 2017 Finadium conference in London, UK
- Keynote presenter at the 2015 Securities Lending Masterclass in Cape Town, SA
- Contributor to bi-annual DataLend Research publication, “The Purple”

Managed relationships for 37 clients across EMEA, engaging existing and prospective users, promoting new enhancements and gathering feedback.

Certified ScrumMaster for the DataLend development team

Jul. 2015 - Feb. 2017

Pioneered a new revenue stream to build a new matching algorithm and trading platform to propose and agree bilateral security based Total Return Swaps.

Responsibilities included:

Global product development and go-to-market strategy, including ownership of the roadmap and backlog

Detailed requirements gathering and business analysis

Leading a team of developers through iterative releases of the product

Global relationship management with end users to promote usage


Executed over USD $8 billion notional in Total Return Swap during the 8 months the product was live

Generated $200k USD revenue in 2015 and $450k USD in 2016

Apr. 2012 - Jul. 2015

Sales and relationship manager, responsible for client relationships in Switzerland, South Africa, the Netherlands and UK across the market data, trading and post-trade product suite

Trade Optimization algorithmic trading product subject matter expert

Led and developed new business opportunities with South African client base to rolling out a market wide data initiative to provide transparency and automation to the emerging SA market

Delivered incremental revenue from new clients equal to $700k USD in 2014

Implemented tactical analytical tools that were leveraged by the global Sales and Relationship Management team to help better understand our clients and increase satisfaction and utilization of products


Lehman Brothers was the 4th largest US investment bank before declaring bankruptcy in 2008.

I joined the ongoing administration to assist the reconciliation and valuation of open trade positions with creditors and debtors.

EDUCATION

London School of Economics and Political Science (LSE)


BSc Geography with Economics

First Class Honours

2008-2011


  • Macroeconomics
  • Microeconomics
  • Calculus
  • Linear Algebra
  • Location and Spatial Analysis

INTERESTS




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Technology

Always have been, and always will be, a sucker for a gadget.
Ask me about IoT (and be ready to hear about my home automation setup), Blockchain (but don't ask about my Crypto investments lately) and what programming language I'm currently learning


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Travel

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Check out my travel blog from my 2018 Southern Europe roadtrip


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Sport

Jack of all trades, master of none


PERSONAL PROJECTS

Web app

Progressive Web App

Developed a serverless progressive web app using Vanilla JS, HTML and CSS and a Firebase back-end.

The app represents a digital version of a party game played amongst friends, similar to charades.

New Image

New Image Hair Salon

Manage the digital presence of New Image Hair Salon in Shenfield, Essex.

Built a new website and launched first digital advertising campaigns, SEO and analytics for the Salon to drive new business.