James Palmer

Strategy and Innovation

I am an innovative professional with a diverse skill set spanning product management, data analytics, relationship management and process improvement.

I have demonstrated success in multiple industries, illustrating a passion for learning and developing new skills with a reputation for exceeding expectations.


JCDecaux is the number one outdoor advertising company worldwide, delivering high-quality and innovative advertising solutions.

Report to COO as the Australia and New Zealand lead on new strategy and innovation projects. Identifying roadmap, collaborating internally to deliver projects and establish JCDecaux leading innovative brand image.

  • Delivered a POC, collaborating with Carsales.com.au using a purpose built camera and machine learning algorithm and integration to Google Maps API, to serve dynamic adverts on a roadside billboard based on predominant car body shape of approaching traffic.
  • Responsible for:
    • Establishing Carsales relationship and managing the install and testing efforts.
    • Data analysis of results to direct development and refine solution
    • Produce go-to-market strategy for pricing and scale

EquiLend is an industry owned Financial Technology (FinTech) Company that provides trading, post-trade and market data services to borrowers, lenders and beneficial owners within the securities finance industry

I held multiple roles across the business since joining in 2012. Moving from Sales to establishing a new business revenue stream acting as the global product owner to a product specialist for the market data arm, DataLend.

Feb. 2017 - Jul 2018

  • Team lead for EMEA and APAC DataLend product specialists
  • Joint project manager for new analytics business launched in May 2018, “The Pulse”, offering a data dashboard to provide new insights into client data.
    Responsible for data analysis, UI design, database testing and demonstrations
  • Established as the key industry commentator for DataLend in Europe, including:
    • Panelist at the London 2018 Tech Symposium “Data - the fuel for automation”
    • Keynote presenter on “The importance of Data” at 2017 Finadium conference
    • Contributor to bi-annual DataLend Research publication, “The Purple”
  • Managed relationships for 37 clients across EMEA, engaging existing and prospective users, promoting new enhancements and gathering feedback.
  • Certified ScrumMaster for the DataLend development team

Jul. 2015 - Feb. 2017

Pioneered a new revenue stream to build a new matching algorithm and trading platform to propose and agree bilateral security based Total Return Swaps.
Responsibilities included:
  • Product strategy and ownership of the roadmap and backlog
  • Detailed requirements gathering and business analysis
  • Leading a team of developers through iterative releases of the product
  • Global relationship management with end users to promote usage
Executed over USD $8 billion in Total Return Swap during the 8 months the product was live
Revenue generated of $200k USD in 2015 and $450k USD in 2016.

Apr. 2012 - Jul. 2015

Sales and relationship manager, responsible for client relationships in Switzerland, South Africa, the Netherlands and UK across the market data, trading and post-trade product suite
  • Trade Optimization algorithmic trading product subject matter expert
  • Led and developed new business opportunities with South African client base, rolling out a market wide data initiative
  • Incremental revenue from new clients equal to $700k USD in 2014
  • Implemented tactical analytical tools that were leveraged by the global Sales and Relationship Management team

Lehman Brothers was the 4th largest US investment bank before declaring bankruptcy in 2008.

I joined the ongoing administration to assist the reconciliation and valuation of open trade positions with creditors and debtors.


London School of Economics and Political Science (LSE)

BSc Geography with Economics

First Class Honours



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Always have been, and always will be, a sucker for a gadget

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Jack of all trades, master of none. As an Englishman in Australia, currently finding it difficult to be a cricket fan